TACKLING VACCINE HESITANCY WITH DIGITAL TECH
CLIENT: GAVI ALLIANCE
FROM ONE-OFF DONATIONS TO COMMITTED RELATIONSHIPS WITH SUPPORTERS
CLIENT: HOMELESSNESS RELIEF RESCUE MISSIONS
Buy one Give one Free
The tide against consumerism is turning – a lot of us feel guilty about our spending, but we’re not necessarily going to change our behaviour just yet.
Can we flip the conversation by giving people nudges to donate triggered by their spending, that makes them feel better, but also improves outcome for people experiencing homelessness?
Many of us fall for the ‘buy one get one free’ promotion, ending up with more than we need. Given there’s a growth in online shopping, is there a way to reframe this promotion and give, instead of getting the second item free? Rescue Missions could partner with online supermarkets and flag relevant items based on real needs and seasonal changes. With each weekly shop, supporters get the opportunity to make a real difference.
Hacking Habits
Forming new rituals and long-lasting relationships is a difficult task, so, let’s make it easier by tapping into existing habits and hacking them for a good cause?
Picture this, a “Community Chip” in partnership with local independent businesses like dentists, cafes, charity shops, restaurants or grocery stores. When customers pay at the till of their favourite place, they are prompted to exchange some change for a “Community Chip”, a cash equivalent that can be donated to those experiencing homelessness and redeemed at one of the local businesses for food, clothing and other health services.
The “Community Chip” engages people within existing routines, builds a stronger sense of community and collective wellbeing. ‘Keeping it local’ means donors' roles feel more significant and tangible.