Helping purpose-driven teams tackle complex, high-stakes challenges.

Creativity, clarity, and strategic thinking that unlocks progress, and drives meaningful change.

Hi, I’m Aleks - strategist, facilitator,
creative problem solver,and founder of Other Side.

From shaping products and services, to shifting behaviours or tackling tricky comms challenges - I bring over a decade of experience helping teams navigate complexity and find fresh perspectives.

About

Let's turn
ideas into action,

and purpose into results.

1. STRATEGIC PARTNERSHIP

Ongoing support for teams working on complex or ambitious challenges.
Acting as a strategic advisor, facilitator, and creative thought partner - helping you reflect, plan and stay focused on the bigger picture, while making the most of your time, talent and opportunities.

2. END-TO-END PROJECTS

Full project delivery - from defining the challenge to delivering the solution. That might include insight generation, problem framing, idea development, or service design - shaped around your goals and delivered with care. Best for cracking a pressing challenge or hitting a set of defined goals.

3. CREATIVE INTERVENTIONS

Targeted sessions to unlock thinking, make decisions, or shift perspective. From ideation sessions to investor prep, creative interventions bring structure and energy to help you think clearly and creatively.

4. COACHING & CLINICS

Support and training for teams who want to build capability in research, creative strategy, or innovation. Whether it's custom training, a strategic sounding board, or a review of your approach – each session helps sharpen thinking, build capability, and improve results.

Startups

You’re movers and shakers, you break the mould pushing for better - better products, services and outcomes for you audiences. But bringing the vision to life often involves juggling limited time, tight budgets, and big ambitions, so every move has to count.

I work with early-stage teams to help prioritise what matters, strengthen your value proposition, and bring fresh perspective to known challenges - turning ideas into outcomes and building confidence along the way.

How we might move things forward together:

Reframing challenges & unlocking clarity
Creative facilitation
Agile planning & prioritisation
User-centred design
Ideation sprints
Workshop design and facilitation

Defining value proposition
Creative & brand strategy
Research & user insight
User Experience Product & service innovation
Strategic direction & decision-making
Pitch & investor support

Charities & NGOs

Supporting communities, tackling injustice, driving change - your work matters deeply. And when resources are tight, every move counts.

I help charities and NGOs get the most out of their time, teams and ideas - whether that’s rethinking supporter engagement, designing insight-led fundraising strategies, or driving behaviour change around complex issues like vaccine uptake. My work spans everything from big-picture innovation with 60+ global organisations to helping your team unlock their full potential.

What our collaboration might include:

Fundraising innovation & strategy
Supporter experience & engagement
Behaviour change strategy
Cross-organisation collaboration
& Open Innovation
Coaching and upskilling

Strategic insight
Creative campaigns for social impact
Product & service innovation
Ideation sprints
Workshop design and facilitation

Healthcare

Healthcare teams, your work is often complex and challenging, but it is also vital and transformative - immeasurably impacting the wellbeing and lives of individuals and whole populations.

Whether you're a healthtech startup, public-health organisation, or part of a global pharma team, I help you build human-centred solutions rooted in insight, powered by creativity and collaboration.

Having worked with teams ranging from pharma, charity, NGO, public health to startups, I bring strategic clarity and cross-sector experience to work that matters.

What we might work together on:

Patient experience strategy
Service innovation
Ideation sprints
Workshop design and facilitation
Brand strategy & positioning
HCP engagement strategy
Strategic insight

User Experience
Public health campaigns
Behaviour change - patients, public and HCP
Healthtech startup support
Cross-sector collaboration
Human-centred product development

Corporates

Corporates, your platform and expertise has the power to shift narratives and drive positive change - to make big waves by shaping consumer behaviour, designing for inclusivity, and leading by example.

Whether you're working on a new product or service, rethinking a proposition, or looking to run a purpose initiative into reality, I help teams reframe challenges, infuse creativity into the process and create impactful solutions rooted in a deep understanding of your challenge, objectives and audience.

How we might move things forward together:

Innovation strategy
Product & service design
Strategic insight
User research & user experience
Human-centred design

Brand positioning & creative strategy
Ideation sprints
Workshop facilitation
Culture & behaviour change
Change initiatives

Over the past ten years, I've worked with brilliant teams at organisations of all shapes and sizes
- from global brands to NGOs and charities.

Helping purpose-driven teams tackle complex, high-stakes challenges.

Let's turn ideas into action,

and purpose into results.

Startups

Let's turn
ideas into action,