​Why I Started Other Side
I’ve been practising creativity for a long time, specifically since I was nine. I grew up competing in NASA-sponsored creative problem-solving competitions, which pushed us to reframe problems, design for creativity, and devise innovative solutions as a team.
It wasn't just a casual hobby, us kids meant business - 5-time national champions and eventually world finals winners, it was a passion I loved and a skill I honed.
Those formative years of deliberate practice taught me how to approach challenges differently, shaped how I work today, and sparked a lifelong love of creativity, strategy, and building better ways to approach complex challenges.
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I started Other Side to bring creative thinking to challenges that matter most, using my skills to amplify voices that need to be heard, to tackle pressing challenges, drive behaviour change, and deliver products and services that will truly benefit people's lives.
With a decade of professional experience across innovation, insight and creative strategy, I am dedicated to helping purpose-driven teams solve the right problems, elevate their ideas, and create work that makes a real impact.
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Odyssey of the Mind World Finals, Iowa 2003
Why “Other Side”
...and whose legs are those?
​Because sometimes the best way forward is from a different angle.
Perspective-shifting is at the heart of what I do - helping teams look at challenges differently to unlock new pathways for creative solutions.
And what about the legs? They’re odd and unfinished on purpose, inviting curiosity, kickstarting the creative process, and signalling there’s more than one way to see things.
